‘i’ for Innovation - The Ten Faces of Innovation

From the idea factory ‘IDEO‘ - the company that discovered the mouse, Macintosh machines , comes yet another great book on innovation. The Ten Faces of Innovation authored by Tom Kelley along with Jonathan Littman is a great read for any individual entrepreneur or established company that needs to rethink its strategy on Innovation, innovating and creating a great drove of innovators.

Every company likes to sculpt a story of success. And everyone knows that success these days comes always packaged with the ‘i’ word - innovation. So whats the receipe? Kelley and Littmann shows how in a great book on all the below personas and how each persona help build the culture of invention and innovation in a company. You can find so many instances of great inventions in IDEO throughout the book, that makes it a great read.

The book covers 10 different personas organized in 3 different categories.

Learning Personas 1. The Anthropologist 2. The Experimenter 3. The Cross-Pollinator

Organizing Personas 4. The Hurdler 5. The Collaborator 6. The Director

Building Personas 7. The Experience Architect 8. The Set Designer 9. The Story Teller 10. The Caregiver

Read it and share your thoughts. Read more about the book and the personas at http://www.tenfacesofinnovation.com/tenfaces/index.htm