Google Story - Amazing book for anyone

I am currently reading the book ' The Google Story' by David A Vise. He is a pulitzer winning columnist. You want to know how anything started from grounds up. Read the book.....Inspiring, motivating and in this competitive world teaches you how to stay at the top without needing a "Business Enemy to motivate you". I am yet to complete the book but felt the urge to write about the book to do a 'word of mouth' for google. Thats what they have been doing to earn $140 billion as on date. Just word of mouth intellisense ads(adsense is what they call). 99% of their revenues are from contextual ads if you dont know that. And as a Ux Designer i should say how they keep the user at the center of everything. They compromised tons of money to keep the search as it is now, while yahoo, microsoft and others corrupted their results for the highest paying ad customer. So who is steering this next gen company. Three genius tech savvy people - Larry Page and Sergey Brin along with the recruited CEO Eric Schmidt. Well i will stop here. Read the book. You will want to start a company with focus on a great service or product. Money will become a byproduct. :) good day to you - Duskpony